I may be stretching the limits of your patience with my fascination with Meerkat’s explosion, but I promise that this is the last post on the topic. At least for this week. My excuse: a tweet that succinctly (as all tweets do) gives a compelling reason for its success and one that product managers need to aspire to.
Just goes to show you don’t necessarily need to do anything new, just have to remove enough friction to doing a thing
— Owen Williams (@ow) March 17, 2015
Even before Meerkat there were plenty of products that enabled live video streaming. There were/are some that even work well with Twitter, Periscope for one. But Owen Williams’ analysis is spot on: sometimes to create incredible adoption and growth, all a new app will need is to reduce friction. It doesn’t have to be something completely different.
So when you’re designing your next app, two pieces of advice:
First, make it as frictionless as you possibly can. Reduce steps, reduce clicks, and reduce screens.
Second, even if you see that a competitor has created a product,don’t despair, just make yours smoother, faster, and easier.
That is all. Easy, right?