First game the marketing: I saw a Keepy sign on the side of the road. Low roadside advertising is usually a place for candidates, propositions, and after-school classes. Intrigued, I checked out the app.
If you’ve never tried it, Keepy is an app focused on privately sharing your kid’s art and other projects with their “fans,” a small, hand-picked group of family and friends. It allows you, the parent, to share a share a photo or video of whatever you’d like but the focu seems to be on sharing art, class work and awards. Then your fans, grandparents, uncles, aunts, and friends, have the ability to admire the work and record a comment as a response.
What I liked about Keepy is the way they observed a very personal interaction in the “real world” and transferred that model online in a very intuitive way. I have no idea how their product was inspired but they really understand how families share their child’s physical masterpieces in the present and how they’d like to preserve them for the future. The scenario is like a child bringing home a work of art or a report card, the family putting it on the fridge to brag, and then the grandparents coming over and praising the child’s achievements in front of him. The app mimics that interaction: the proud parents sharing the work, the grandparents given a way to respond and the child getting that response. For small kids, with grandparents who live far away, this is a wonderful interaction. Oh, each of these interactions, from upload to commenting to praise, is called a Keepy.
What I also like is Keepy’s awareness that the sharing of very personal, family content is not longer being done on Facebook. My post from earlier this week about Facebook’s new app Moments that is also designed to make sharing more personal and more private echos this trend. Keepy is smart to offer a super-private solution now.
Finally, I know they are just starting out, but I’d like to see a model for older kids, tweens and teens who do less art but win more awards and are more involved the sharing process itself. The family unit could include more than just one partner, giving the older kids a chance to share.
PS The dropbox integration, though I haven’t tried it yet, is a great idea. There are so many startups that promise the world and just in case this one doesn’t stick around forever, the Keepies will. By making that integration, Keepy is addressing the fear many parents have of losing these memories in some digital abyss. Well done!